Maximizing the power of Followups in Search Engine Marketing (Part 1 of 2)

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In a previous article, I discussed the importance of followups which is a very useful marketing strategy when used in Search Engine Marketing (SEM) and Search Engine Optimization (SEO). To summarize: in that article I detailed out how the art of followups is needed in marketing and presented how we did it in Veba Software when performing our Search Engine Marketing (SEM).

Art of the FollowupIn this article, I’ll show you how to maximize the power of followups in order to get the most in each marketing campaign. We know that each marketing is limited by resources and time and maximizing the Search Engine Marketing is necessary so wasting these valuable resources is minimized. Let us focus in the meantime at using Followups in getting links to our product through reviews from websites and blogs.

Search Engine Optimized and attractive landing page. Each Search Engine Marketing entices the public to visiting a certain website – where the product marketed is introduced and sold. Thus, this website which is the first thing the potential customer sees must be attractive to the user such that it further entice him to go over the product offered.

Why search engine optimized? Search Engine Marketing is at all times tied up with search engine optimization. For a product to be seen at the first few pages of the SERP (Search Engine Results Pages), it must be optimized. The success of an SEM marketing relies on landing on the first pages for certain keywords and to be there involves optimizing the landing page for all the search engines.

Ask links only from high quality blogs and websites. To minimize waste of time in looking for quality links, ask write ups or reviews only from websites and blogs that write them. Contact only websites or blogs that are associated with the product being marketed or the competitors of the product. For example, it is a big NO to contact websites that are talking about LINUX when the product being sold is a software that works only in WINDOWS. Another is, it is wasteful to contact websites that are not writing any reviews of products or is mostly associated with the competitor (say, the official website of the competing product).

When looking for websites to contact, it is good to search from Google using keywords associated with the product. One way to do that is to use the keyword tool from Google. Start with keywords that has low competition but has a lot of Global and Local monthly searches.

Most probably, results from these keyword searches are associated with competing products. Don’t worry, contact websites that are talking about the competition. If other users look for these competing products and they land on the website talking about your product too, there will be a big chance these users will visit your website also and look into your product.

Use a very convincing message to send. When we ask for write-ups and links from websites, we are effectively marketing the product to the website owner. If we convince them to use the product and write something convincing about it, that in itself is already a success in the campaign. Thus, it is imperative that we convince first the website owner to use the product being marketed.

To provide a very convincing message to the website owner requires some strategy (I’m thinking of writing about this in another article). The strategy would involve being brief in introducing the product; writing only a few links on the message; and being convincing but not annoying.

Contact potential websites and blogs through contact forms and emails. Here is an article I once wrote that describes how to effectively do this.

I have not yet describe how an effective followup is done, but describes what is to be done first before we do the followup. These steps are necessary so as to maximize the next steps to be done. In the next article, I’m going to describe how to effectively do, and thus maximize followups in implementing “Search Engine Marketing”.

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